Fresh Eyes Audits: Your key to better product design

I help you with end to end design audits that enhance underperforming digital products.

WHO IS THIS BEST FOR?

• Startups that have received a round of seed investment and want to continue building trust amongst their users with better user interface design.

• Scale-ups whose business goals are expanding and are looking to reevaluate their current product roadmap and plan what features to introduce next.

WHEN IS THE BEST TIME TO DO THIS?

• When the math — isn’t math-ing
  And you need to bridge the gap between your biz strategy and customer experience

• When you want to measure & improve
  Increase usage, retention and revenue with design thinking
  [psst — conducting a product audit in time can help you save money on product development in the long run!]

• When you want to create product experience that is based on data and not guesswork [or dribbble inspiration]
  Your goal is to find the cause of the problem and then I will help you design a solution that can fix it.

HOW DO I USE THIS OR IMPLEMENT THIS?

A product design audit will inform you of how your product exists worldwide and the story it tells. And I then help you improve that story based on areas where you would like to grow. I do this by

• Research — I examine product history (pivots, competition, organisation maturity); understanding the team and founders’ vision

• Review — I deep dive into the product offering. Closely examine onboarding, core user flows and off boarding. I document what’s working and what’s not

• Recommendation — I share my findings with the team and some resources that will help implement that

While I do not provide any tactical design support, I can continue providing feedback upon implementation.